The Indian Media Fraternity

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The Indian media fraternity comprises of several components. These include newspapers, magazines, tabloids, TV, radio and the internet. Of late, internet has witnessed the most amounts of investments and is being called the sunrise sector of Indian media. Today, almost all news can be got instantly from the internet as and when they happen. News in India is mostly made up of the day to day happenings of the Indian community as well as all over the world.

Indian media has existed in the country ever since the 18th century. Radio was first introduced by the British and news broadcast stared started almost immediately. Notable Indian luminaries contributed to the growth of Indian radio and this important component of Indian media has been around for almost a century now.

A recent study on the media of India has revealed that over a 100 million daily newspapers were bought in the country. This has made India the second largest newspaper market in the world. In fact, the Indian news industry has grown hugely over the last decade. This is partly because of the fact that TV has made huge inroads in the house of the average Indian. There are more than 1400 companies in the country today that’s making TV sets. This, on its part, has made India the fourth largest TV market. This is mostly stemmed from the fact that the Indian media operates in country that has a huge population. Besides the print and electronic media, internet has gained immense ground, as already said, and has reached almost every nook and corner of the country. Online news has emerged as a quick and efficient method of catering news in the Indian media industry.

Like most other countries, news in Indian media is almost instantaneously catered to the audience via the TV channels. This enables the media of India to reach out to the largest possible audience at one go.

Another important facet of the media of India is the publication of vernacular newspapers. India has linguistic states and each state has several vernacular newspapers catering news, views, information and opinion of local and regional interest to people of that particular state. Many states have their local English dailies as well that mostly caters to the urban and the semi-urban class.

Since the early and the mid-1990s, radio in India has been mostly powered by the FM channels. The FM transmissions transformed the radio from a fading media to a really vibrant one. The FM transmission is mostly entertainment oriented although the government-run stations broadcasts news and information of social importance.

It can be said sans any doubt that the media of India would take a quantum leap in the coming years powered by the internet and TV.

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