LED display becomes new force in media, big-screen LED has been LED the development of important components of the area, a large entertainment, sports events, the theme displays important part of the square, with application of new technology, new forms emerging outdoor advertising, outdoor advertising display media should be timely. In all advertising media, outdoor advertising is the most ancient forms of media. It and the birth of the trade at the same time and rooted in the city, and city people’s economic, cultural and social lives, it is the brand and products of the media, it’s also a beautiful urban prosperity developed. These features form the outdoor media unique and irreplaceable value.
The new outdoor media: LED large screen irreplaceable LED full colour display is the 1990s in the world quickly developed new information display media, it combines the modern high-tech, with energy-saving, environmental protection, colorful, can display dynamic picture and text, Visual range, and a series of advantages.
Outdoor LED screen advertising screen area, Visual effects, can fully attract the audience’s eye, is a media and high technology of a new medicine. Led display media also has a valid arrival rate of ads, and TV, newspapers and other media forms of comparison, the price is relatively low. These unique value makes the led display media logically became the new outdoor media. Such as the United States and Las CBD and Japan Tokyo Ginza’s vast swathe of LED screen not only advertising marketing features, is also a world-renowned symbol of the large enterprise identity – in a dominant position within the industry of the enterprise was able to broadcast advertising here, and here for broadcast advertising of enterprises have made people feel its brand position in the world.
And the traditional outdoor media, led display is not just simple outdoor media, it also combines TV and other media properties and advantages. And, led display is not just simple outdoor media and television media, it has greater creativity and more extensive and consumers of temporal and spatial interaction and communication, can be three-dimensional space to meet the individualized needs with the concept of communication in the digital age, is a unique form of screen.