Television Advertising is one of the most effective means of generating awareness about a brand, service or business amongst the target audiences. For years, television has been an entertaining medium for the masses simultaneously educating them about various brands in the market place. Television Advertising is advantageous over other mediums of advertising as it provides audio-visual effect on audiences. The brand message is familiarized to customers through sound and visual effect that provides an immediate and lasting impression on audiences’ mind. Two significant advantages of brand advertising through television media are provided in the following paragraphs. Take a look-
Presentation of the brand message with a good storyline- Every advertising campaign is based on a storyline. However, this storyline is presented in such an interesting manner through television media that provides customers a strong impression about the advertised brand. Enhanced by sound and visual effect, brand commercial is presented like a mini film. It is because of this reason that brand commercials through television media are referred as ad-films. Through television media, the brand message is delivered within a minute in an interestingly exciting manner to customers. Though it requires a great deal of creative input and implementation to telecast a television commercial, the impact provided by television ads are better than other advertising channels.
Provides mass appeal to target groups- Television is the most effective medium of advertising to provide a mass appeal to target groups about any brand. Almost every individual loves watching television during leisure hours. The brand commercials that are telecast during serials, movies or particular shows provide a rich appeal on target groups. Customers also fondly remember the brand jingles with which most of the brand commercials usually end. Besides they also become aware of various brands and their updated features and benefits. This awareness later helps them to decide whether they should buy that particular product or not.
Amongst the various means of brand promotion, Television Advertising provides immediate impact on target groups. The brand message is presented in an attractive manner enhanced by the audio visual output of the commercials. Maximum numbers of customers depend heavily on television media to keep themselves informed about the launch of new brands or the updated features or benefits of existing old brands. Credibility is also an important attribute of brand advertising through television media. Any brand commercial through television media is meant to be entertaining and informative to enhance the interest of prospects. However, as mentioned above, the message should be credible and should also relate with the features of the brand. Flaunting about the brand through with a credible aspect is one of the secrets behind successful advertising practice.