Snappy Sound Bites Will Turn a Tv Appearance Into a Huge Success

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Anyone wanting to be a guest on Oprah or Good Morning America must learn to master the fine art of generating sound bites for television. Television thrives on sound bites – those brief, quotable remarks that will be repeated again and again on television news and talk shows. Sound bites are the pearls that flow out of our mouths into the ears of TV producers and onto the airways.

If you want to be quoted, you must convert the message points in your book into sound bites. To do this remember that analogies, bold action words, emotions and personal examples, attacks and absolutes make good quotes and sound bites. The highly personal, classic sound bite has action, emotion, and attacks – all of these elements will work to make reporters swoon.

My experience as a publicist and book marketing consultant has taught me to shy away from humor which can be a tricky business. What seems funny to colleagues, friends, or family at 5:30 p.m. may not seem so funny the next morning when you read your comments in USA Today. Sarcasm and teasing types of humor usually don’t work well in the media because you lose control of context and, in the case of print media, you lose the ability to communicate with your voice and facial expressions. The humor that is most effective is self-deprecating humor.

What about YOU? Are you skilled enough in producing sound bites to earn an interview on local or national TV? If you’ve not had media training, believe me it’s too late once you get the call. You may have to get in a car or on a plane within an hour’s notice. It’s too late to get the training then. That’s why you need to be prepared before you get the call. When my clients agree to media coaching, my first choice for them is TJ Walker, CEO of Media Training Worldwide.

TJ Walker is one of the leading authorities on media training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats.

Here’s TJ Walker’s Sound Bite Checklist:

1. Create sound bites that are 10, 15 and 30 seconds.

2. Work an example into the sound bite.

3. Clichés make good quotes and sound bites. Reporters can’t write clichés, but they love quoting other people using clichés.

4. Humor makes good quotes and sound bites but the problem with using humor in front of the media is that someone somewhere is likely to be offended, resulting in a permanent public record of your remarks. So, quip if you must, at your own expense and your own risk.

5. One great way to get your message quoted by reporters is to state your ideas in the form of a rhetorical question.

6. Opposition quotes make good quotes and sound bites. Opposition quotes remain a favorite of reporters, but use them only if and when they are appropriate to your message.

7. The first letters from the following: Analogies, Bold action, Emotions, Attacks, Clichés, Humor, Pop culture, Rhetorical questions, and Opposition quotes spell out A BEACH PRO. The higher number of A BEACH PRO elements you use, the greater your chances are of being quoted. If you have not used any A BEACH PRO elements, you will not be quoted.

8. Absolutes are absolutely quote worthy. If I say “We will be the next champions” that has a better chance of landing in the story than “We are hoping to win.” Saying “Our company is the top performer in this field” would be another example.

9. Recycle your quotes. If one worked well with another media interview in the past, use it again.

10. Populate your quotes with pop culture references.

11. Put analogies in your answers, use bold, action-oriented words, let your emotions flow freely, and attack your way to the headlines.

Memorize that checklist but understand that a sound bite is only one aspect of a successful television appearance. You also must be concerned about your total message, the knowledge you display, and the self-confidence you demonstrate.

As a book publicist I’ll prepare questions for our clients ahead of time and include those in our press kits emailed to the stations. Often times the television host will read those questions right in order. Other times they refer to our questions and include some of them. That’ll help you because you’ll know what to expect and you can respond with the “sound bites” you’ve already developed.

The bottom line: Prepare some clever answers and snappy sound bites ahead of time, rehearse them every day and you’ll sound like a pro turning your TV appearance into a huge success.

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Sony KDL32EX403 Review: 32 Inch LCD Full HD Television With USB Media Player

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If you’re currently looking for the appropriate home entertainment system for your home, it’s about time you take a closer look at Sony’s new KDL32EX493 television system. The Sony KDL32EX403 offers superb features, a stylish external design which amazingly fits into place in any room, and an amazing price that’s truly competitive for an LCD television of its kind. Here’s a closer look at the amazing features of this Sony TV.

Main Features of the Sony KDL32EX403

The KDl32EX403 measures 32-inches, and features a black-piano finish, and offers sharp corners along with a stylish and classy look. This external design feature makes the TV set standout from other standard television models which offer full-high definition. The TV offers 1080p, 1920 x 1080 pixel resolution, which provides better images, and makes watching sporting events or movies, or even playing video games an exciting experience. You won’t need to adjust TV’s colour setting, because it automatically adjusts itself according the room’s brightness. This means you also need not worry of tiring your eyes, or feeling drowsy after viewing your favourite TV program. The TV set delivers 24 frames in one second, because it uses the vaunted 24p True Cinema system.

Excellent Audio System

The Sony KDL32EX403 also provides exceptional audio quality, which enables you to experience true-blue surround sound effect in your home. It has the S-Force feature, which requires that you don’t spend any extra cash to get other equipment to supplement your home theatre surround sound system. The TV set also provides you the option to stay connected to the Worldwide Web, because it’s Wi-Fi capable, and won’t require you to straddle numerous broadband wires, since all you need is a wireless USB device. You can also easily connect other electronic equipment on it, since it has our HDMI inputs, for easy plugging of PlayStation consoles, DVD or Blu-Ray players, and even mp3 players.

Freeview Tuner Lets You Connect To Over 50 Digital TV Channels

The KDL32EX403 also comes with a built-in Freeview high-definition Digital Tuner, allowing you to connect to over 50 free digital television channels, without paying a penny for subscription or monthly charges. The Freeview Tuner also allows you to conveniently view digital TV channels without having to install a decoder, or attach it to a satellite dish.

Ambient Setting Detects Brightness Levels in the Room

Another great feature of the Sony KDL32EX403 uses the built-in Ambient Sensing device, which detects the brightness levels in the room, and also adjusts the contrast levels to provide comfortable viewing. Because the TV set is equipped with the BRAVIA 3 Engine, it’s more than qualified to digitally enhance the depth of the colour and level of clarity, before you even view the screen. It also comes packed with a built-in S-Force surround sound system, which perfectly enhances the TV set’s audio output.

The best thing is that you certainly do not need to harass yourself by constantly adjusting the TV’s contrast or brightness settings frequently, because it actually takes care of all quirks automatically. And armed with a host of energy-saving features, the Sony KDL32EX403 not only cuts on your electrical consumption, but it also allows you to maximize the use of space at home.

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The Truth About Media Addiction

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There is no denying that in the past few decades, TV has become the main hub of several forms of entertainment. At the beginning, turning on the television meant tuning into a few different shows on a handful of networks, with the occasional long feature film thrown in for something really special. But, as the yeas passed, other forms of entertainment found a welcoming home on television screens, namely films from VHS to Blu-rays and video games from a variety of different systems. The latter now represent a significant portion of the entertainment industry with millions of people playing each year. Many believe that video games are actually more popular now with young people than any other form of entertainment.

When television began, all of the shows that you could tune into were very neutral in their tone and purpose. Now, all manner of opinions and images can show up on your TV screen. Are these mediums influencing our emotions and thoughts? And, are people spending too much of their time in front of screens these day? As we added color to television sets, the answers today don’t seem to be black and white.

Are people really addicted to gaming, TV and films?

All of this has led many to believe that TV, video games and films might be an addiction. For example, in an article for the Scientific American Magazine, professors of Journalism and Media Studies Robert Kubey and Mihaly Csikszentmihalyi came with a uniquely insightful definition for the potential harms of TV that, while more general in scope, is no less accurate:

“When the habit interferes with the ability to grow, to learn new things, to lead an active life, then it does constitute a kind of dependence and should be taken seriously.”

Now, it seems that we have gone far beyond simply using television as a harmless means of entertainment at the end of a long day or for a few hours on the weekend or after school. There are children and teenagers who spend an average of 9 hours per day plugged into some sort of media, not including what they use at school.

What causes this addiction?

The first thing that comes to mind when searching for what exactly makes people addicted to TV, gaming and films is that they are entertaining content. And while this might be true in a few cases, it is hard to think of any content being great enough to justify the excessive number of hours a day that people spend in front of screens.

The amount of time that teens spend in front of the television has doubled in just the last decade. The key to this increase seems to be related to another problem of modern society: Stress. According to Charles N. Ropper, PHD and Licensed Chemical Dependency Counselor (LCDC), just as people addicted to drugs and alcohol often consume them to escape from reality, people addicted to TV, gaming and films also seem to use TV to find relief from stress. In fact, the rise of celebrity reality shows, the latest Lady Gaga’s music video, films like the Breaking Dawn series or video games like the latest Angry Birds: All seem to be intended to keep people craving more.

All of these, coupled with our anxiety and desire to forget about the day-to-day problems, can turn TV into the perfect escape. For a few, this escape can become an addiction. One that is virtually free and ready on demand.

So, what is the solution? It might lie in going back to the basics and what people used to do for fun “back in the old days” before we all had televisions, computers and games systems in our home. Exercise and getting outside are proven to relieve far more stress than television or video games ever have. Another killer of stress and anxiety for many is getting out into the world and interacting with others. Extra curricular activities like sports, music or dance are great ways to get teens involved, interested and inspired to live life beyond their multiple screens.

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International Conferencing for Your Business Brilliance

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With fast paced globalization, world economy has witnessed a drastic change and now the companies have decided to head on foreign investments to maintain pace with the changing market scenario. Companies are keen to set up offices across the world. The reason for establishing offices abroad is to keep a strong footing in international arena. So, in order sustain close contacts and co-ordination with the regional branches of the corporate houses, international conferencing has become really indispensable. Besides, such conferencing solution has proved to be an essential means of connecting multiple parties straight to people in various locations round the globe.

Frankly speaking, gone are the days when business personnel and representatives were required to throng to foreign countries to meet and invite new business collaborates, suppliers, channel partners, retailers and other dealers. With international conferencing becoming the most sought after tool these days nothing seems impossible. One can just make good use of internet or telephone to connect with the stakeholders and communicate with them in real-time. So it is not only convenient but also reduces the conference calling expenses, curtailing the traveling time and costs each time.

Big business houses and organizations, seeking for the most cost-effective means to manage their conferencing arrangements can look for call service providers which offer effective services at reasonable costs. The service providers come up with wide range of web interacting solutions that let the users work in virtual setting which is pretty supportive to collaboration. The basic requirement for such type of virtual meeting is computer or laptop well accompanied by fast net connection and a conferencing application. The conferencing service doesn’t demand any software installation by participants or moderators. What’s more is that the user-friendly application is well accessible from all the web browsers devoid of any plug-ins. Simply put, they are fully safe, as the service operator encrypts the solutions as per maximum security protocol.

There are plenty of providers dealing with international conference call service who are into offering global conferencing service to company. The providers present applications which are installed with multiple advanced features. The users get the choice of transferring the applications, documents and files without any heck followed by sharing the whole desktop with participants present on the other side. The webcasting service lets the participants to record the meeting for further reference. Apart from these, the effective features include drag and drop, white boarding which are included into the transmission software to guarantee right brainstorming and transmission at real time amongst participants who are located at distant places. Companies as well as individuals can choose such features as per their needs and requirements while gaining international conferencing solutions from reliable service providers.

To conclude, this can be said that with operator backed conference call, you get the liberty to simplify the whole conference process and facilitate your meeting in a more effective and formal manner. Well, regardless of your business size, be it big or small, you can make good use of this superb international conferencing and make the communication easy like never before.

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Digital Media Players – Interesting Predictions For 2011

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Technology for digital media players changed dramatically in 2010. For the first time ever, a person could store all their movies, music, and photos in one place and stream them directly to their living room television. So exactly what can we expect for 2011? I think 2011 will be a furiously fast year for digital media sreamers and we will see jumps in technology and a drop in price also.

  • Every Major Television Manufacturer Will Include Digital Media Player Technology As An Included Feature – This device was the first to connect the home computer to the home theater. I know that Apple has the Apple TV and there are a few other devices out there that kind of got close to the mark, but full media streamers were the missing link. Now, with storage becoming more affordable, a person could make a backup copy of every DVD in their personal collection. The digital player allowed for streaming of video and audio, including high-definition, straight to your living room television. Coming in 2011 will be the full on emergence of Wifi enabled televisions that can connect to the internet and your home network. Sony televisions are even including things like widgets that make things a lot easier. In 2011 you will have the ability to connect and stream your media to your television without the need for the player. If you aren’t planning on upgrading your television, don’t worry, you can still get a super high-tech player with all the bells and whistles.
  • Streaming Players Will Increase Portability And Storage Capacity Will Be Included – Because the actual size of the technology like circuit boards and memory, I believe the size of the media players will also shrink. The smaller size will mean that it will be easier to travel with your player. For those that have video connections and screens in their car, this could mean that you can take your entire DVD collection with you without even needing to bring a single DVD. Now, most players have the option for the user to install their own 2.5″ SATA hard drive so that they can store the media directly on the device. Let’s say you don’t have a wireless network at home, storing your digital music, movies, and photos on the device means that all you have to do is take the player to your television and connect directly with A/V cables. In 2011 I believe we will see players come standard with built-in hard drives or solid state drives.

These are just predictions, but I look forward to seeing if these happen. These are not guarantees by any means. If you are considering whether to buy a digital media player now or maybe considering getting a television with the capability built in, you might want to hold off a little longer to see what happens.

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Comparing Three Set Top Boxes From Logitech, Apple and Western Digital

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There are several set-top boxes available for sale out there currently, and three of the far more affordable digital media receivers are the Western Digital WD TV Live Plus 1080p HD Media Player, more frequently referred to as WD TV, the eponymous Apple TV, and a slightly expensive one, the Logitech Revue with Google TV.

Logitech Revue

Google has overcome all of us definitely with their effective internet search engine that altered the way we looked at the web. Right now, it truly is looking to replicate that act with television watching. The Logitech Revue is certainly one earlier merchandise that sets the Google TV application to work.

What the heck is the Logitech Revue with Google TV? It is hugely just like other internet-to-TV receivers which includes Boxee, or Apple TV, nevertheless the main variance is that it really is driven by Google’s very own Google TV software program. Google TV is referred to as “ground-breaking” for its power to connect to lots of on-line media and then to combine it together with your   TV   media . As opposed to other  TV   media  players, there’s an extremely good wireless keyboard (which you’ll work with to search motion picture titles and various other video clips way quicker than you possibly could before) including a built-in Google Chrome web browser.

It is not a very small device, nonetheless it is very lighter, weighing just 1.32 pounds. Installation is fairly ordinary, and in addition the Revue will also take you step-by-step through almost everything, which may include starting your unique Google accounts. The Revue is also in a position to operate alongside the line of Logitech Harmony universal remotes.

A large drawback to Logitech Revue is this: by press time, despite the fact that it might theoretically connect to an array of media, it is remaining blacklisted by significant issuers of content along the lines of Hulu and ABC. Google persistently is discussing with all the main content material providers to help make these television shows available through the Logitech Revue and other Google TV boxes. Essentially, the Logitech Revue with Google TV is a real possible game changer, with cool Logitech systems properly woven into the Google TV tech.

WD TV

WD TV, at its most rudimentary level, is actually a system digital media streamer, in a position to distribute video and other content from Netflix, MediaFly, Flickr, Pandora Radio as well as others. You can also deliver YouTube clips from the WD TV and view it in your TV in crystal-clear 1080p.

One of the better features of the WD TV is its connectivity capacities. As you can see on the unit’s frame, it’s got no less than 5 diverse sockets for assorted inputs, such as USB and ethernet. The USB capacity of WD TV is awesome: it could read nearly all storage unit thrown at it, especially portable hard drives and card readers.

An additional neat factor concerning WD TV which is not seen in some other rivaling gadgets is the fact that it could play practically all main media formats, as opposed to Apple TV, which rejects incredibly typical files along the lines of.AVI. It does not use lots of electrical power while the pricing is so cost effective for a receiver that can execute nearly every thing. Nevertheless, most testers would not advocate purchasing the preceding editions because of glitches that weaken the performance of WD TV. Western Digital has sorted out those issues today. If you want major network internet streaming, even so, then you should look into the WD TV.

The user-friendly user interface makes the WD TV a good purchase, and in case you undoubtedly have plenty of movie files in your pc or in other places, simply send it to the WD TV and it may play on your own TV like a charm.

Apple TV

The net is gradually starting to replace the television when it comes to visual enjoyment. Let’s be realistic – almost all of our television shows are offered on the net, and video streaming sites such as YouTube has furnished us all a whole brand new assortment of media to consume. Bluntly speaking, we are gradually deviating away from the television and becoming progressively more dependent towards the Internet.

Just how do significant organizations cope with this developing trend? The one logical option: driving the web nearer to the tv screen. Google did this with Google TV, and brand-new projects just like Roku and Boxee Box are making swells throughout the year in relation to their progressive internet-to-TV gadgets. Recently, Apple has got their very own solution to the very competitive arena – Apple TV (2010)

Apple TV is different from the gadgets mentioned previously since it has unique access to apple iTunes, that allows customers to rent out tv shows at a really cheap cost. Not just that, it’s an entirely compact device, fitting the palm of one’s hands. As tiny as it really is, though, it is capable to dish out high quality 720p videos, with unmatched quality that is better compared to those of cable TV’s. As with most Apple solutions, simpleness is essential, so you will probably be pleased with the minimal method they have utilized for the Apple TV, particularly the remote control. It just has 2 buttons along with a four-way navigation rocker, rendering it extremely user-friendly to novice customers seeing that it is not difficult as most remote controls are.

The newest variation of Apple TV arrives with the Apple AirPlay feature, allowing that you shift any content you’re enjoying from your iPhone or iPad to the Apple TV in real time. For instance, should you be viewing a YouTube video via your iPad, a simple tap can move the clip to the Apple TV, and you may watch the video on the TV readily, exactly like that.

The merely problem with Apple TV may be the inavailability of a few of the more established computer platforms such as AVI, and also the constrained amount of media content material you possibly can lease. Nevertheless, Apple TV continues to be a high-quality internet-to-TV gadget, going above the user-friendliness of competitive devices, and also the movie quality too.

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UK Media Advertising

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ADVERTISING ON UK MEDIA

There are many options for advertising your brand, product or service within the UK advertising marketplace.
Below is a list of the various media options available to you.

Television
Radio
National Press
Local and Regional Press
Magazines
Cinema
Posters

Within each of the above media there are even more options available to you.
However within this article I wanted to take this opportunity to take you through these various traditional media services, and impart my knowledge.
The reason behind this is I am in the process of building a new client portfolio and would like to offer my services to those of you who are interested in promoting your products or services in the Uk, but are not sure of where to start.
Let me also state that I do not intend to make this too technical, and intend only to make available to you the topline information to give you an outline understanding of what can be achieved.

Television

I have written an article on the early days of planning and buying Uk TV advertising which you can read by clicking here.
One of the most important and interesting changes in Uk TV advertising in the past decade, is the launch of Satellite and Digital TV channels in the UK. Which at the end of the day has basically reduced the entry cost level onto TV for many advertisers, it has also created many more viewing and buying options.
The choice and selection of TV channels are now in the region of 200+, but what does this mean?
Basically it means no matter how big or small your budget is, there will be an opportunity to promote your brand or service on TV.
Let me take you through the various options available.

ITV
Can be purchased on a regional basis, and within various regions this can even be broken down into macro regions, making ITV more affordable than you may of envisaged.
Also ITV has a number of national satellite channels ie ITV2,3,4.
Within the ITV1 natoinal and even the satellite channels airtime can be purchased across a number of time bands:

Coffee Time (early morning pre-noon)
Daytime (1200-16.30)
Pre-Peak (16.30-18.00)
Peak (18.00-22.00)
Late off Peak (22.00-)

NB:These time bands are a rough guide for all stations.
So as an example if you have a brand that is targeted against adults 50+, they can be reached by promoting your product or service during pre-noon and 16.30-18.00 (which is a prime time slot for this age group).
Of course dependent on your target market there will be various different time bands and options for reaching your potential customers.

BREAKFAST TV

Is generally between 06.00-09.30 and is operated on a national and macro regional basis by GMTV, also CH4 operate a breakfast service.
Here again dependent on your target market these are ideal for reaching houswives and houswives with kids.
You will note that GMTV carries quite a large number of toy advertisers.

CH4

Similar to ITV though tends to be younger, however is available nationally and by macro regions.
CH4 also operate their own satellite stations +4 etc, which again offer a wide range of opportunities for reaching your target market (or as I say potential customers).

CH5
Available on a national basis.

Satelite/Digital Tv

The options available to you on these stations are huge, so rather than go into too much detail I will be brief. There are channels covering virtually every subject you can think off, from holidays, history, sport etc.
It should be noted though that satellite tv channels can only be purchased on a national basis, though the entry levels will be lower than launching an ITV1 campaign.
I should also make you aware though that ITV1 audience levels will also be higher than the satellite channels.

COMMENTS
It was my intention to keep the above information brief and just to give you a feel of what is available. The skill in understanding this marketplace background is where I come in with over 30 years of background and direct contacts with the media owners.
The research audience data in the UK is highly sophisticated and this can be discussed, should you be interested in advertising on TV,
Before I move on here is a list of the TV comercial sizes that can be purchased:
10′, 20′, 30′, 40′ and 60′ seconds. (the average Uk TV commercial is 30 seconds).

RADIO

‘The theatre of the mind’ as I call it or as known in the industry.
Commercial radio in the Uk can be purchased locally or on a national basis. The flexibility of radio is the benefit of immediate call to action and can be used in any combination with other media or stand alone.
Local radio can be very cheap and a great way to promote any product or service, and add frequency to any campaign.

NATIONAL PRESS
Who said national press was dead, national press still attracts millions of readers day in day out.
The main uk titles are:

Sun and News of the world
Daily/ Sunday Mirror
Daily/ Sunday Mail
Daily/ Sunday Express
Daily/ Sunday Telegraph
Daily/ Sunday Times
Daily/ Independont on Sunday
Daily/ Sunday Star
FT
(there are other titles)

The various titles above reach a wide range of demographics, and can be planned to reach your target market using an array of sizes in colour or black and white. Lets not forget they also carry a wide variety of supplements which cover many topics ie Fashion, Food and Drink, Motoring etc.

LOCAL and REGIONAL PRESS

You will find thousands of these titles throughout the Uk, from free sheets to paid for titles.
They cover virtually every town and city in the UK.
They tend to cover just local news and events, and carry local classified advertising.
A great combination with local radio.
However if you are launching a product or service nationally and using local/regional press, you should compare the cost of a local/regional press campaign with national press. As sometimes you will find the national press option more cost-effective.

MAGAZINES

There are too many glossy magazines to list here, however there are many available within the Uk. Covering every topic and lifestyle you can think of.
From ‘Cosmopolitan’, ‘Homes and Garden’ to ‘Fish friers Gazette’ yes really.
The opportunities for reaching your potential customers (target market) can certainly be achieved with good planning and buying.
Within the glossy titles you can purchase (as an example) 1/4pages, 1/2pages, pages and double page spreads etc.
The key to getting it right is knowing your budget level and creative treatment and finally your target market.
Once this is set it’s just a matter of good planning and negotiating on your behalf.
It should also be noted that many of these titles also carry classified advertising.

CINEMA

Cinema is an excellent media opportunity for exposing your brand or service to the younger end of the market ie 15-25 year olds. Using longer commercials which add great impact.
Cinema can be purchased in many packages from a particular genre to locations throughout the UK.

POSTERS
Or outdoor as we like to call it in the media.
This covers a wide range of media options:
Static posters
Buses
Taxis
Mobile posters
London underground
Railway advertising
Bus stop advertising
Store advertising
Airports
Ferry ports
It varies quite a lot and the opportunities are vast.
The key to any outdoor poster advertising in creative copy. By this I mean if you are placing a static poster wherever it may be, the copy must be short and concise, as your creative message has to be seen and understood quickly and easily, as passers by only have a shorttime frame to take onboard your message.

With locations such as bus stops railway stations and inparticular the underground stations it is possible to impart more copy as your potential viewer has more time to read your advertising copy.

The larger outdoor static sites are an excellent way for promoting your branding proposition.
Wi
th store posters being ideal to reach your potential customers at their point of purchase
Outdoor media opportunities can be found throughout the Uk, from high streets to airports.

COMMENTS

I have tried to give a rough guide to the various media opportunities available to you throughout this blog for promoting your brand, product or services. I will update this article from time to time and hope you have found some of this information useful.

If you are considering advertising within the Uk and need further help you can contact me by e-mail harrymedia@aol.com

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International Copyright Protection

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Copyright Intellectual Property can be protected at National and International. Copyright has international protection such as Berne convention, universal copyright convention, WIPO copyright Treaty, Rome convention, Brussels convention etc.

The International union for the protection of literary and artistic works was established in 1886 in Berne, Switzerland. It is popularly known as Berne Convention. It entered into force on 5th December, 1887 and it has been revised for five times. It is administered by world intellectual property organization (WIPO). The Berne convention has 38 articles and special provisions for the developing countries. The convention has established a minimum of protection of life plus 50 years or an alternative of fifty years from publication of anonymous work and pseudonymous work. India is a member of the Berne convention.

One of the International copyright protections is Universal Copyright Convention (UCC). The universal copyright convention was signed and entered into force on September 6, 1952. It was revised on 1971 at Paris. The protection given is for published as well as unpublished works. The member countries must grant a minimum copyright term of 25 years from publication, or life of the author plus 25 years. The foreign authors of other member countries must be granted exclusively rights for at least seven years.

The next International Copyright protection for the performers, producers of phonogram and broadcasting organizations is Rome convention. The Rome convention was completed on October 26, 1961 and entered into force on may 18, 1964 basically intend to protect the neighboring rights. Phonogram is a sound recording. The rights in respect of phonograms and performances and broadcasting are called neighboring rights.

The benefits of this convention are performers, producers of phonograms and broadcasters. The protection is granted for twenty years term will vary according to the nature of work. The eligibility to participate in this convention is that a state must be a member of either of the Berne convention or the universal copyright convention.

Another International Copyright protection is WIPO copyright Treaty. It was adopted by the diplomatic conference at Geneva on December 20, 1996 and entered into force on January 1, 1996. This convention is for the protection of rights of performers and produces of phonograms. The term of protection is fifty years.

Some treaties convention gives protection for the unauthorized duplication. On October 29, 1971, the convention for the producers of phonograms against unauthorized duplication of their phonograms is signed at Geneva. The main purpose of this Geneva Convention is to fight against the practice of piracy by third parties.

The convention relating to the distribution of programme- carrying signals transmitted by satellite and audio- visual works is Brussels convention signed on may 21 1974. The main purpose is to battle the misappropriation of satellite signals on an international level. The treaty on international registration of audio-visual works Geneva signed on April 20, 1989 at Geneva. It deals with the registration of audio- visual works at the international level.

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How To Buy a TV Unit

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Consider the height of your TV Unit; when you are sitting on your sofa, you want your eyes to line up with half to two thirds up the screen. For example, for 40″+ TV’s, it is best to look for units that range in height from approximately 300 – 550mm. There are, however, exceptions to every rule; if you have a very specific space or need for your TV then there are many options for higher or very low units.

> Practicality & Style

You will need to decide how much storage you will need for your components and DVD’s etc. Make sure you measure your components before going shopping. Also think about what kind of look you want; do you mind if your components are on show or do you want them to all be hidden behind doors or glass? If they are going to be hidden, it’s important to make sure that your remotes will work through the glass/ doors.

Are you planning to have your TV sitting on top of a TV unit or are you going to have it mounted to the wall? These are good questions to ask yourself in order to be able to narrow down your search. This will also help you to decide on what style you are after for your space.

> Space & proportion

If you have a large sitting room with a large sofa, balance it out with a long, narrow TV Unit. If you have the space, a wall unit can be a great way to incorporate your TV and media equipment neatly while becoming a feature for your home.

If you have a small space to fill, a simple unit with practical drawers and media storage will do the job nicely. Look for designs that are fuss-free with no handles as to allow it to blend with your room and other existing furniture.

The key to displaying your TV is to either centre it on a slightly longer unit or display it off-centre and balance it out with tall accessories or a floating shelf. These two options ensure the TV will look proportionate, no matter what size you decide to go with.

42″ TV

42″ TV’s look great centred on smaller units to balance out the proportions of the TV. With smaller TV’s, you also have the option to place it off-centre on a longer unit and balance it out with floating shelves, an artwork or tall decorative items.

– 1.0 – 1.8m wide units.

– Compact, practical and simple style to accommodate components.

– See: Small Basso, Sola, Prima 1.8, Small Padova, Astro.

46″ TV

46″ TV’s are best suited to TV units that range from 1.8 – 2.2m. This allows enough space either side to look visually balanced in a space. Slightly larger TV units also offer more storage for media and accessories like DVD’s and CD’s. –

– 1.8 – 2.2m wide units.

– Sleek, proportionate and great storage for DVD’s and extra components if required.

– See: Prima 1.8, Mezzi, Quadrato, Moby, Basso

55″+ TV

When you have a larger TV to accommodate and you have the space, you can choose between a long, low unit or a wall-unit. It’s a great idea to balance such a large TV out with hanging cabinets or shelves.

– 2.2 – 3.6m wide units

– Compact, practical and simple style to accommodate components.

– Wall Units that incorporate media, decorative display and practical storage.

– See: Prima 2.4, Moby, Puma, Alta

– Or Wall Units: Viano, Genova

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Multi-Media Systems for Home Televisions

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If you have a PC or laptop that has XP Media Center Edition, or any premium version of Windows Vista or Windows 7, you already have the tools you need to start building your own home media system. With your own multi-media system, you can control your music and TV with one remote control or your mouse.

Its designed to play your videos and music from your own hard, drive, any location in your home network, or any optical drive it has access to. Media which is managed by Windows Media Center can also be forwarded from your home network to TV sets when you add a Windows Media Center Extender or an Xbox 360.

Add a TV Tuner card to your system, and you now have the ability to play back and record your favorite TV shows in HD or Digital Cable. The recordings can be saved in DVD form, or they can be transferred to a portable media player.

WMC can add your music into the mix through the use of RCA type cables from devices such as cassette decks or video recorders, microphones, and other inputs. Windows Media Player also organizes music on your computer. Unless you specify another location, the music files are stored under My Music, and are arranged in alphabetical order. You can make your playlists so you can hear the music in any order you wish. Windows Media Player allows you to pause, fast forward, or rewind and repeat the music just like any other media player you have used in the past.

WMC can also play back video from URL’s when you add a third party plug-in, and this also allows you to access server and client side playlists on your network. Media Center also supports all FM tuned radio stations so you can tune into your favorite radio show anytime you like. You can also synchronize your smart phone and other portable devices with Media Center.

Windows Media Center is the place to start synchronizing your very own home multi-media center. With the recent release of Windows 7, Windows Media Player has been revamped and now has even more options for making your music and TV experiences the very best ever.

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