What Is Smart TV?

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The very latest waves of Flat Screen Digital TVs hitting our shores this year are being marketed as “Smart TVs”. What does this mean, and what benefits do they have? Let’s try and explain this concept in a simplified manner.

First – A very quick history on TV evolution

Television technology has advanced rapidly over the years, progressing from the basic “Square” 4:3 Analogue CRT Tube. The introduction and sharp rise in popularity of DVD then saw the implementation of widescreen TVs to suit this format. As the trend towards viewing movies in widescreen digital became the standard, similar steps had to be made for day to day Television viewing. So the integration of digital set top boxes began, and our Television networks began to broadcast our TV programs in digital to coincide with that. As the public began to embrace the “cinema” experience, the next natural progression was larger screens, so Plasma, LCD and later LED panels were introduced. In the years that followed, besides obvious improvements in clarity, sound & design, the only major change made to TV technology was size – demand called for bigger and thinner TVs. Over the last year or so, the introduction of 3D Technology was the next “big-thing”, as well the call for more eco-friendly panels.

So we’ve seen TV’s develop from a bulky, square Picture Tube with a choice of five stations to view in analogue, to large, ultra-slim, Full High Definition panels capable of displaying 3D images, and a choice of over twenty channels broadcasting many programs in widescreen digital. Add to that a very sharp decline in price, and an ever increasing focus on environmentally friendly performance – we’ve certainly come a long way. So where to from here?

Introducing Smart TVs…

The internet is now a dominant part of our daily existence. Our mobile phones have now evolved from devices used just for making phone calls into “Smart-Phones” – basically mobile phones with internet accessibility. The same technology has filtered through to our TVs, and coined the phrase – “Smart TVs”. Today’s new waves of Smart TVs have a very large focus on online interactive media such as Internet   TV ,  media  streaming, social networking and web browsing. In a Similar way to how internet browsing, web widgets and software like games or applications are integrated in today’s smartphones, the same trend towards such connectivity has now become part of today’s TVs, creating a convergence between computers and Digital TV. Smart TVs allow viewers to search for and find movies, video clips and photos on the internet, stored on a home hard drive, through to your TV, using your remote control.

Smart TVs will eventually change the way we access media in our homes

This convenience will eventually change the way we access media in our homes, or more precisely, from where we access our media. One example would be not having to run down to our local video stores anymore just to rent a movie. By pressing a couple of buttons on our TV remote we suddenly have access to hundreds of movies available for streaming from the comfort of our lounge. Applications (or “Apps” as they are commonly referred to) add yet another facet for us to explore. There are a limitless number of apps that can be created. If you are an I-Phone user, you will already have encountered dozens upon dozens of ingenious applications that you now find hard to live without. There are apps for everything, ranging from live weather and news forecasts, to TV Show catch-up episodes, the latest sports news for your favourite team as well as live scores, and of course the whole social media forum such as Twitter, Facebook and YouTube. These are now right at your fingertips, transforming TVs into a very diverse media network. The ability to Skype call is also an option, with the aid of a brand-specific Skype camera. While a small number of these features, in some form, have been available over the last year from some television manufacturers, in 2011 we will see the introduction of unrestricted web-browsing in some models. This opens up a limitless array of possibilities by transforming your TV into a fully functional web browser.

Smart TVs – Bringing the internet into your lounge room

There is a distinct advantage of not having to take the effort to boot up your PC, which is usually located in another room, to perform tasks such as purchasing items on eBay, checking your E-mail, or to Google something that has just taken your interest on TV. With large high definition screens, and web pages fully optimised to suit, there is certainly a distinct advantage in browsing the internet from the comfort of your lounge instead of through a little laptop screen or sitting at your computer desk. Even if you have photos, music, movies or video files stored on your home computer, you can access all of these wirelessly through your Home network and stream them directly to your TV.

So, in summary…

Smart TVs are the next generation of Flat Screen Digital Television, merging your TV and computer’s functionality into one.

With the ability to stream high definition movies, connect with your friends using Facebook and Twitter, stream TV Shows, and get instant access to news, sport and weather – all from the comfort of your lounge and on a large High Definition TV screen. Some of the higher end Digital TV models will offer built in web browsers – opening up unrestricted web browsing directly to your Television Set. As Plasma and LED Screens have evolved to become thinner, more energy efficient and providing us with stunning Full High Definition clarity. We now have a limitless array of media applications opened up to us, providing us with versatility and cross functional capability like we have never had before.

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Affordable Dish Satellite Networks for Best Viewership

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For the global TV viewers, dish satellite network has changes and even say transformed the manner in which the quality and clarity of the entertainment has been delivered to the audience across the world. Global satellite internet use the most modern technology of communication for offering best and DVD quality pictures for a better and more enhanced crystal clear high definition experience. Being one of the most popular mechanisms to offer world class TV viewing to viewers.

A number of reasons are therefore stated to endorse the importance of the dish network. The primary reason that emphasizes the need of global satellite network is the availability of the network in very affordable and cost effective price tags. Even these equipments and mechanism is available in the feasible price, the quality and compatibility of the services are never compromised in any manner.

The installation process of dish satellite TV is highly straight forward and very easy to be executed. The entire process however requires cautious method of installation and strategic setup implementation to avoid last minute inconvenience. The quality of the service reception in the dish satellite network is another vital factor that makes it highly commendable and popular. The cost structure of this mechanism puts the best affordability factor on the services. Global satellite network experts are even very keen to keep the prices more down and mitigated for the more affordable TV viewership.

Offering new technologies for the esteemed mode of telecommunication is precisely the best thing that is developing a new craze for the viewership needs. Exceptional visual quality and high definition video quality is now creating a new phenomenon for audience thus no one now can escape the inevitability of the inception of new range of dish satellite networks. The cost of the dish network cost is very less than the tradition cable networks and the process can even push audience with a proficiency to track the fee spend on these subscription fee.

While going through the installation of the global satellite network, always try to take the services of some expert installers to get the best installation of the equipments for the best viewership ever.

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Surviving the Threat – How TV Learned to Love the Internet

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When it comes to “old”   media ,  TV  seems to be the one form of traditional media that has learned how to utilize the net to its advantage. The internet is still a content threat, but the TV world, unlike the worlds of music, film and publishing seems to have more quickly understood the pitfalls and opportunities. Instead of pulling up the drawbridge and preparing for battle, TV joined in and utilized the internet.

Companies that make their living selling content are reeling. Newspapers have been closing at a record rate. The music business is reeling like never before. ITunes has helped reset the playing field, but it’s nothing like it was before. Book publishing has been hit, particularly the brick and mortar bookstores and for the film industry it could just be a matter of time, before the ability to download free content (legal or otherwise) will make a true dent in their profits.

When it comes to “old”  media ,  TV  seems to be the one form of traditional media that has learned how to utilize the net to its advantage. Advertising took a huge hit last year, but the economy was also in the throws of the worst recession since the (strangely named) Great Depression. Just about everyone took a huge hit last year, not just TV ad revenues. But apart from basic economic ebbs and flows, TV seems to be the one form of media that has not only been able to weather the internet threat, but to utilize it.

To quote a recent article in The Economist: “In the final quarter of 2009 the average American spent almost 37 hours a week watching television. Earlier this year 116 million of them saw the Super Bowl-a record for a single program. Far from being cowed by the new  media ,  TV  is colonizing it.” The article goes on to explain how shows like “American Idol” and “Britain’s Got Talent” utilize the net to their advantage. Watchers are constantly messaging one another about such shows on email IM, Facebook or Twitter.

Plus, TV is a reactive media. It doesn’t require much from the viewer. You turn it on, put on the channel you want and there you are. Although many programs are available online, most viewers are not going to do the work it takes to find their programs through nontraditional outlets. The internet is still a content threat, but the TV world, unlike the worlds of music and publishing seems to have more quickly understood the possible pitfalls and opportunities. Instead of pulling up the drawbridge and preparing for battle, TV joined in creating sites such as Hulu a joint venture of ABC, Fox and NBC; an unlikely partnership, but a smart one.

Other content providers are beginning to understand that the way to fight the internet is not to fight it at all, but to blend with it and make it an extension of their brand and their information outlets, but the TV world is way ahead of the game

Copyright © Anthony Mora 2010

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Verizon FiOS TV Rocks the House

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Verizon FiOS TV (fiber-optic television) is the fastest and largest growing network in the United States! And it keeps spreading becoming even more popular as people stand in the showrooms to find out just how well FiOS stands up against regular television.

People are discovering how clear and close to life Verizon FiOS TV really is. Once you see it for yourself, you will never want to go back to your old TV service providers. The perfectly clear picture is not the only great thing about Verizon FiOS; you get over 200 all digital channels and a very unique home media DVR that offers multi room functions.

The one DVR can record a movie while the family watches TV, then you can set it up at a later date to play the movie in any room in the house. This will save you a lot of money because you only have to have one DVR. You will be able to watch 3 different recorded shows on three different TV sets at once. The plus to having the DVR is that you can record 80 hours of SD programming and 20 hours of High Definition programming. You can also choose the HD Receiver, which allows you to access Verizon FiOS TV’s HD programming. Or you could choose the SD Receiver as an option as well.

You can also view over 14,000 movies every month with the On Demand Options. If you are tired of watching the same old boring TV stations that you see over and over, the On Demand will allow you to watch movies 24/7 if you choose to.

When it comes to the installation, you are treated with the utmost respect and the skilled technicians will be more than happy to set up your entire home and they will not leave until you are completely satisfied. They will explain the process of the installations and everything that you get with it, all for no extra charge.

Verizon FiOS TV gives you several convenient plans, plus you can customize a package to meet your desire. If you prefer, or are unsure what sort of programming you want, you can start with the basic package and customize it at any time in the future. The bundled package include the Verizon FiOS Triple Play and Double Play where you package more than 1 service up to get a better discount. These FiOS packages are most popular because of the maximum savings you will achieve!

Why wait to have the greatest TV set in town, join the rest of the Verizon FiOS community. You can be the talk of your town with your big screen TV and FiOS – which make a great combo. Get the thrill of your life. You will be glad you did. Check to see if you can get Verizon FiOS in your area right now.

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Direct TV and HD – What's The Story?

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So, you want to get into the HD scene and don’t know where to start? First, you’ll need to make sure you have an “HD-ready” television set to go with the service, that way you’ll actually be able to see the beautiful views and awesome sounds that HDTV will provide you with. You’ll most likely have to check your TV’s manual to find out if it supports 720p, 1080i, or 1080p, 720p and 1080i are the same, but most TV makers put 1080i to attempt to fool you, so watch out for that.

Now, you’ll need to decide which TV service you would like, Direct TV, Dish TV, or cable. With cable, you’ll get about 55 HD channels depending on which cable provider, with satellite TV, you’ll get 73 HD channels, and with Direct TV, you’ll receive 92 of your favorite HD channels, whereas with cable and Dish TV, nearly half of the HD channels you’ll be getting will be ones you’ve probably never heard of and if you have they are ones that you want and feel you need for the total HD experience.

For example, have you ever heard of Treasure HD, or Equator HD? No, no one has, and no one watches those channels either, so in fact, many people are paying extra for tons of channels that they have never heard of and will never watch. With Direct TV, you’ll be getting all the HD movies you could ever want with channels like Universal HD, Sony, Warner Brothers, and the traditional movie channels in HD, such as HBO and Starz. Direct TV also offers local High-Def channels, unlike what the cable companies would like to tell you on their commercials and DirecTV adds more HD programs all the time so there is little worry of tiring of these movie stations. Direct TV offers as many local HD channels as cable does, such as ABC, NBC, CBS, and Fox. Of course, like cable, the availability depends on the region.

As with cable, you will also have to get a separate receiver for your HD channels with HDTV Direct TV. The basic HD Receiver for Direct TV will give you 1080i (720p) picture, while the Plus version will give you the full 1080p picture that is truly worth showing off on your new flatscreen. You’ll only pay a one-time fee, though, for most Direct TV boxes, while with Cable ones, you have to pay so much per month.

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Media Influence – The Effects Media Has on Each of Us – Without Us Being Aware of That

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Many people do not realise how much media affects us in our daily lives. We are literally controlled by media: it determines the way we dress, what we eat and what lifestyle we pursue. Many people spend hours just flicking through channels till their bedtime.

Although we may not realise, it is media that makes us feel the way we feel, which is usually depressed, having no purpose in life and just feeling sad. The more you watch TV or listen to radio news, the more disasters you will hear, e.g. that someone was killed in your neighbourhood or that times are hard. Media forms the way we think and we let the media do this.

From my personal experience I can tell you that I have not watched TV for two years now. As soon as I stopped watching it, I instantly became happier. Instead of watching TV or flicking through newspapers I spent my time reading about how to acquire wealth, how to be healthy and positive. The absence of the influential media changed my life. I became a different person – I stopped gossiping, judging people, I became much more positive and happy. To tell you the truth, I did not have a bad day since I stopped being involved in the media.

But then many would argue that it is impossible to disengage from media as we would be not updated on current situation etc. But I would rather CHOOSE what I wish to be updated on by using on-line search engines, rather than just turn on the TV only to be bombarded by the depressing information.

Why do we always hear more negative than positive information on TV? Why do we feel sad, angry and insecure after watching news? Sometimes I think that society is kept in fear by such ways. Then common people are discouraged to achieve more, to start their own business because the media tells them that now the economic situation is disastrous and many businesses fail. I think it is ridiculous when people take everything that is told for granted.

The way many people live can be summed up in a few sentences: they work for someone else, they go home, eat, watch TV and sleep. Then on weekends they go shopping for cheap stuff to spend all their money in useless ways only to find themselves in debt after a few days of getting salaries. Then they go on vacation for a week or two once a year.

That is not life. That is a horrible loop they are stuck in. To break away from such life means to change habits. Change the habit of listening to media to doing something useful in that time. Reading is always good. Reading how to acquire wealth was my favourite pastime.

If yo do not like to read, buy educational tapes or DVDs, attend seminars. These are interactive and very useful ways to acquire knowledge and change your life. When you stop listening to the media, you will find yourself happier, healthier and wealthier. You will travel much more often, meet interesting people, maybe even start a new relationship. Things will change – I will guarantee you this. Get rid of this negative influence and you will change your life for good.

Do not hesitate to email me with your feedback on my articles! Thank you for taking time to read this post.

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I Watch TV on My PC For All the Best Movies

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I am so happy I just discovered I can watch TV on my PC. Before television on my computer I was paying over $75 a month for cable. Canceling your cable service is a very pleasurable experience. The customer service representatives there sometimes say that getting tv on your PC isn’t possible. One only has to try the service for a minute to know this isn’t true.

There are several options out there. To get tv on your pc used to require additional equipment. This is no longer the case. If you have a PC and are online, then you are ready to go. All you need is a simply downloaded program. Some companies attempt to charge a monthly license fee for this software in an attempt to mimic the cable companies.

A few allow you to break the monthly payment cycle forever. Charging a one time fee only, you are perpetually able to receive satellite tv channels with no ongoing cost. Many think it sounds to good to be true. I admit I was one of them. However, seeing is believing. Not only does it work, but you would be astounded at the selection of programming.

Some programs offer up to 3000 channels. Yes, three thousand. That puts my old cable line up to shame. It is possible to receive channels from all over the globe. Watching live coverage from Rio one minute then Iraq the next is wild. It is as if a window has opened up to the world. Whether it be news, sports or movies the best of all countries becomes available right on your PC.

Friends who are rabid soccer fans are rushing to get this service now. Whatever the sport, many fans can not access their favorite games and team on regular cable television. Satellite TV on your computer allows for an incredible choice between events from all over the world. Never again will you utter that there is nothing good on to watch.

As I mentioned, the best part is that there is nothing left to pay after purchasing the initial software. Never. No ongoing monthly bills like all normal cable and satellite services entail. I read this software used to cost several hundred dollars. Some companies would charge comparable amounts to cable bills for its use each month. However, recently that has changed.

My timing was perfect because the most cutting edge package has now hit the market, and I can’t believe what a bargain it was. After confirming with the seller that it was 100% legal, the plunge was made. Download was as simple as downloading and installing any other software program.

Within minutes, I was able to watch TV on my PC. The best part is that home computers are now easily connected to televisions. Viewed this way, the amazing high def picture is fully experienced along with all sound effects. Nothing is missing except the bill. Added were several thousand channels. I wonder why anyone has cable anymore.

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Media-Ocrity: Why Impartiality Is Not Their Concern

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The late Terence McKenna, the American ethnobotanist and mystic, once exclaimed, “We have to create culture, don’t watch TV, don’t read magazines, don’t even listen to NPR. Create your own roadshow. The nexus of space and time where you are now is the most immediate sector of your universe, and if you’re worrying about Michael Jackson or Bill Clinton or somebody else, then you are dis-empowered, you’re giving it all away to icons, icons which are maintained by an electronic media so that you want to dress like X or have lips like Y. This is shit-brained, this kind of thinking. That is all cultural diversion, and what is real is you and your friends and your associations, your highs, your orgasms, your hopes, your plans, your fears. And we are told ‘no’, we’re unimportant, we’re peripheral. ‘Get a degree, get a job, get a this, get a that.’ And then you’re a player, you don’t want to even play in that game. You want to reclaim your mind and get it out of the hands of the cultural engineers who want to turn you into a half-baked moron consuming all this trash that’s being manufactured out of the bones of a dying world.”

Indeed, the media has been responsible for propagating the widespread misinformation we see today. This insidious plot of social engineering, whether we acknowledge this or not, can be found in tailored TV, radio and newspapers, that are filled with celebrity tittle-tattle and government propaganda, (ISIS, Syria, et al.), essentially giving their recommendations on what to wear, who you should aspire to be, and what to believe. Most of it bile with endless fear-mongering and lacking any semblance of truth.

Impartiality is not their concern, and control and obedience is, and remains their sole aim as they continue to churn out half-truths and innuendos that line a popular political narrative that stick like barnacles on a whale, to nudge and cajole a susceptible viewing public to align with one commonly held point of view.

Most people are aware of this of course, however, as social conditioning is part of the fabric of our media culture this can go unnoticed, and is transferred as if by osmosis, and we are affected regardless, unless are concerted effort is made on our part not to react in the negative. The general populace can seem so burdened by the very act of daily living, they can feel almost powerless to mount a rebellion. However, a sea of change is afoot and those among the elite know this, and the movement is now gathering pace.

What we can do now is to resist this element of mind control by refusing to listen and to explore other sources of information to keep up to date and well-informed. Turning off the TV and radio in the first instance, and in so doing taking some of our power back. Effectively shutting the hatch on the rising tide of excrement that you may hear lapping against the shutter door, but just enough to prevent it seeping through. Expunged of government and media brainwashing tactics, we will hopefully develop a clearer mind and become instinctively aware of the many injustices around the world, and by refusing to accept the status quo, potentially enable everyone to live more empowered and fulfilling lives and finally usher in the long-awaited collapse of the controlling elite.

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Fanning the Flames of "Media Created" Anxiety – A Break From Unnecessary Drama

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Tips for gaining control of your life…

The news media is more than a source for information and current events. It has become a “roller coaster ride” of drama and self-aggrandizement. We consumers of these presentations are swept up and our visceral anxiety responses are fanned into a frenzy. But why are swept up in this media blitz of emotion?

Since the dawning of the “Information Age” in the 1970’s, we have been steadily drawn into an escalating 24/7 need for worldwide news and the media has provided us with anxiety producing excitement from every corner of the world. Technology allows this instant communication and seems to encourage our “need to know” mentality. We “need to know” because we have a very primitive survival mechanism that stimulates our external focus on any threats, even perceived threats that may exist thousands of miles away, so our unconscious minds can protect us by preparing to fight or to flee from “danger.” When the Flight/Fight Response is triggered, our reactive, survival mechanisms take priority. We can react with “knee jerk” habitual patterns that are unique to our learned responses, but are born from the survival reaction. One major reaction that occurs for many people under threat is a reduced ability to creatively problem solve and communicate effectively. We react and often do not really think things through. When this occurs, mistakes can be made. Accidents can happen. People or projects can get hurt. Relationships can be harmed. Our world can suffer by becoming a victim to poor rational thought in cases of fear or media driven anxiety. It is an extra “heaping, helping” of annoying distractions that take us away from self-care, focus on priorities, and creative pursuits that promote productivity and well-being.

Just before 9/11/2001 our news media changed. Do you remember? About 3 months prior to the terrorist attacks on New York, Washington, DC, and Pennsylvania, the television news media upgraded their reporting to include, not just a “talking head” (reporter) giving us the “news” but also text messages flying by on the bottom of the screen, and often a graphic on the left of the “talking head.” Now we have to deal with 3 sources of information simultaneously. This multi-tasking creates added frenetic anxiety in coping with this increased input. Have humans evolved to keep pace with this new use of technology? When we are threatened, we have a response that NEEDS to know what is going on around us so that we can take action and survive any threat. We are often overwhelmed. We have learned to cope by becoming unconscious regarding this media craziness. The media fights to keep our attention. The media has evolved their approach to sensationalize their coverage, to yell at us even louder, with more graphic events that “demand” our attention. Even the weather news whips us with “STORM” coverage that makes weather events major news, even when it occurs hundreds of miles away!

To combat this media blitz on our senses we must do three things. First, we must become aware that we can become victims to sensationalism that may not necessarily be an immediate threat, and filter the news so that we can respond more appropriately. Secondly, as my friend Rodger Ruge suggests, we should consider a media “Fast,” where we reduce and limit the amount of media news that we subject ourselves to. For many of us, turning off the news, especially before bedtime, would be a very good option. The third necessary step is to practice self-care and strengthen our emotional foundations by eating better, avoiding caffeine, getting regular exercise, and practicing daily relaxation.

Awareness of the media frenzy can help protect us and our children from the “overwhelm.” Since the mid 1980’s, we have been deluged by new technologies that force us to react to news and information that is swirling around us. We have experienced: pagers, fax machines, cable TV with 500 channels, Cell phones, text messaging, e-mail, internet information, changes in media coverage of world “disasters,” “robo-calls” at dinner time, and huge expectations that we are plugged in 24/7 and can respond instantaneously even when we are driving our cars…. This is crazy making! Some people can handle this gracefully, in fact, some people can thrive in this environment. But most of us are just victims to our technology and can benefit from setting some limits on the ways that we use, and react to, our technologies… We need to evolve and to create survival strategies that meet our unique, individual requirements.

Please be smart and figure out how to “not become a VICTIM” to the media and our newest technologies!

When we see natural disasters on the TV, we think that we filter the visceral effects on our survival systems, but our unconscious often reacts to the possible threats that are perceive through our visual and auditory senses. When we witness “coverage” of war zones, murders, attacks, rapes, fires, or vehicular accidents, we may believe that this does not affect us at a “conscious level,” but we are still triggering the flight/fight response in some systems at an unconscious level. Have you ever noticed your heart race or your gut tighten when confronted by news or movies? Does your neck, jaw, or back react to accidents or disasters that you witness in person or on TV? Do thoughts of “media images” ever pop into your conscious mind as you try to sleep? We are bombarded by negative media attacks almost everyday.

Do media pundits ever whip you up with their “news coverage” or editorials so that anger or fear seem to rise to the surface of you or your loved ones? This can be emotionally and physically hard on our systems…. Be aware and do not get caught up in the media circus, if at all possible.

Final note. Many people are studying and applying the principles of the “Law of Attraction” believing that goal setting and positive attitudes toward achieving these goals is essential to success. World class competitive athletes have been using these “Sports Psychology” techniques in their training regimen for decades to achieve advantages in mental preparation in their events. When we get caught in the sensationalized, negative reporting by the various media we are sapped of our positive thoughts and energy. We lose our focus on attracting success and positive outcomes. In fact, we can be overwhelmed by negativity. This can strip you of your ability to problem solve in positive and creative ways. Negative thoughts can attract negative outcomes, mistakes, and ill health. Avoiding negativity (and negative thoughts) can be a path to better health and lead to positive outcomes. “Dwell in the Light” and when you feel overwhelmed, consider turning off the negative newscasts and immerse yourself in a book or audio program, or a video that will inspire you with positive; thoughts, actions, and emotions.

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How MTV Got Started and How it Has Influenced Television Today

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For many young adults, they can never imagine life without computers, music video production and reality television. Many of these things got it’s start in the 1970’s or even later. This article will discuss the history of MTV, or the music television channel that has become a staple of cable television for many households with teens or young adults. Today’s youth are much more tuned into various types of media outlets using their computers or phones to see videos on Facebook, vimby preditor, Twitter and YouTube. It all started in 1977 with a small cable TV network that had a show called Sight On Sound in Columbus Ohio.

This show was a new concept as a music channel that featured concerts as well as music oriented TV programs. It was the first two way cable TV program where viewers could call in and vote for their favorite song or artist that was being shown on the program. This cable network also had other programs like a children’s show but the one that really became popular was the music channel. Viewers had never been able to see a concert or see a band interviewed on TV before unless they went to a concert themselves so it was a great new concept. With this increasing popularity, the network changed their format in 1981 to be called MTV-music television.

The original idea of MTV was to model it after the top 40 radio shows, putting on the best pop rock bands at the time. Instead of having a disc jockey like they did on the radio, they hired several young hip hosts to introduce the videos and called them VJ’s as in video jockeys. Some of these original VJ’s on MTV ended up being celebrities in their own right from the enormous amount of exposure that they got from being on MTV at the start.

Because music videos started out as just someone recording the band playing music, many film directors got involved and started creating a much more elaborate concept for the videos. They took a song and made almost a small movie type of clip that told the story of the song. This is how many of these film directors that went on to be quite famous got their first start, making music videos. With the increasing popularity of this channel and the new wave of music videos playing in the early 1980’s, the network created the MTV Music Video Awards in 1984. This was a way for the music industry to showcase some bands in a more hip and alternative way than the Grammy’s offered.

MTV soon started adding other types of shows on the channel like animated cartoons for the adolescent and young adult crowd, and they were the first ones to have a reality show creating the concept of the Real World where they had several young adults live together and have their lives filmed while adjusting to each other and a new city. MTV pioneered many of the popular shows that young adults continue to watch today.

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