Watch Satellite TV Online Quick Tips

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Anyone who wants to watch satellite TV online can do so quite easily in today’s context. This is already happening with the emergence of PC satellite TV software. PC satellite TV software is one nice and neat piece of software application people use to watch satellite TV online via internet connection. This technology though new is fast catching up with the rest of TV media world and are now providing more than a million TV viewers with instant access to TV channels from many countries such as US, UK, Australia, Canada, China, Germany, Italy, France and more. So if you are considering to watch satellite TV online, here are some quick tips to get you started.

A PC satellite TV software is needed to power up your computer to receive satellite TV channels. Of course, an internet connection is the other part that completes the equation. There are probably a dozen of software resources online that offer satellite TV software to watch satellite TV online. But not all can do without satellite dish installation. A few of the packages out there still requires some hands-on set up of hardware equipment. But you can skip these ones and only go for those that can give you instant access to watch satellite TV online without any hardware installation.

While you might be so excited to watch satellite TV online now, there are a couple of things you really need to know when looking for the best offer for PC satellite TV software. One key factor is the internet connection speeds the software supports. It will become a big headache and nightmare to you when you realize that the software you just bought does not support low speed internet connections. Be sure to double-check on the requirement for the internet connection. Those who are using dial-ups should pay extra attention to this. For others who are using broadband, this is less of a concern as most software are compatible.

The next point when looking for software to watch satellite TV online is to compare the number of TV channels they provide as part of the package. It can vary from hundreds to thousands of channels. In most cases, there should be a price range difference as well. Expect to pay more for more channels. But I would advise you not to pay for something that costs you above $70 or charge a monthly subscription. You can easily find cheaper options to watch satellite TV online that give you more value-added benefits such as bonus media files etc.

All the PC satellite TV software tend to be able to perform the same function, that is to allow you to watch satellite TV online with your computer. But the setup or installation may be a bit different. Even the user interface can vary which is expected since they are developed by different companies. No one likes to dabble with messy installation or hard to read instruction manuals. We are impatient creatures, or rather most of us are. Asking us to read through a 100 page instruction booklet just to learn how to install and use the software is going to be painful. Fortunately, there are several software packages which are pretty much plug and play. Downloading and installing the software takes no more than an hour even for the most inexperienced user. After that, you can quickly enjoy the movies and TV programs when you watch TV online.

One big pull factor to watch satellite TV online is perhaps the choice and variety of TV programs you can find online. From movies to sports events and even radio, you can search and find a program that you would love to watch. Local TV stations may not screen programs round the clock. But when you watch satellite TV online, you are basically tuning into global channels. These channels are broadcast around the clock 24 hours a day. So whether you are a late night movie viewer or an early bird, you can still catch your favorite sports news and games, or TV entertainment show from some corner of the world. And you can always save the channel in your bookmark and come back to watch satellite TV online later at your own convenience.

Discover more about how you can watch satellite TV online can always sign up for my satellite TV mini-series for some quick information.

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Dish Network Vs Direct TV

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When it comes to satellite television programming, your choice usually comes down to Dish Network vs Direct TV. By comparing these two satellite television providers, you can find the one that works best for you and your television viewing, so that you make the most of the money that you spend. Where do you begin your comparison of Dish Network vs Direct TV?

You will first want to compare the number of channels and the type of channels that are offered from each satellite provider.

Here is the basic rundown of the offerings of each service. For around $40 per month, Dish Network offers a satellite package of 100 top channels with the local channels. For the same amount, Direct TV offers a package of 140 top channels and includes 50 XM Satellite radio channels as well. This price for the Direct TV includes local channels as well.

By comparing the offerings for each price that fits your budget, you can find the right satellite provider for you and your needs.

Another comparison that you will want to make is the price of the components that are needed to get the satellite programming.

For the most part, these components are offered free if you sign up for service for a particular length of time, but sometimes there is a rental fee that is associated with components, which can cause your monthly fee to be more than the programming cost.

Be sure that you read the fine print of your contract to be sure that you completely understand the terms, so that there will not be any surprises.

Customer service is much the same for both companies. They each offer a 24 hour a day, seven days a week customer service line, which will allow you to get in touch with them any time that you need it.

Dish Network is ranked #1 in customer service for cable and satellite providers, but Direct TV is right behind them at #2. This shows you how much they value their customers and work to keep them happy versus cable providers.

One thing that Direct TV offers you that Dish Network doesn’t is some really cool sports viewing ability. This does cost extra, but the bird’s eye view and extra features that you get from these packages may be well worth the additional cost.

The sports that offer you these amazing views are NASCAR, NBA basketball, major league baseball, NFL football, hockey, and more. If you are a sports fanatic, then you will want to consider Direct TV for this programming.

When comparing Dish Network vs Direct TV, you will want to include those parts of television viewing or features that are important to you. If price is your main consideration, then use this as the main comparison. If sports are your thing, then use sports as your main comparison.

By customizing your comparisons to your viewing and needs, you will find the right satellite programming option for you and your needs.

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Boost Your Sales With Local TV Commercials

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Toronto has had a long list of successful TV commercials over the past decades, and these TV commercials have greatly influenced consumer behavior. Television is a powerful and effective medium in introducing products or services to the masses.

Among all forms of media, television still has the highest penetration rate. In Toronto, people from all walks of life have easy access to television. According to the Canadian Television Bureau, in 2010, male and female adults who live in the city – specifically those aged 18 and above – spent an average of 27 hours per week in front of the television.

Moreover, in the same year, the total reach of television in 2010 during primetime, which covers the hours between 7 to 11pm, has gone up to 98%. As a result, Canadian TV has a 29.5% share in net media revenues. This is the largest share among all media, including the internet. These facts only prove that TV still has the most power or reach when it comes to generating sales.

In essence, the commercials Toronto TV stations screen, or TV advertising in general, serves both producers and consumers through several functions. First, they create the demand for advertised products and services for targeted market groups in the locality. Next, they create competition between advertisers that offer the same kind of products or services. They also educate consumers about products and services available on the market. Finally, they change consumer behaviors and attitudes towards certain products and services.

The commercials Toronto TV stations screen can also have extra functions depending on what product or service they are advertising. In previous years, it has become a practice for big corporations to launch their social responsibility campaigns through television. These campaigns are made primarily to remind or educate people about certain aspects of social responsibility without necessarily selling a product or service.

In conclusion, television as an advertising medium, specifically the TV commercials Toronto producers make, does not only effectively function to boost the sales of a certain product or service but also to influence consumer attitudes in terms of preferences and information management.

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Media Series: Issue 5 – Television Advertising

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Overview of TV

Television is the big dog when it comes to media dollar expenditures. There are a number of reasons for this but the obvious one is that more people spend more time in front of their TVs than any other media source. For hitting the masses, there is really no better opportunity from a media standpoint than TV. In short, TV has a proven track record of getting to consumers and shaping their behavior.

Upside of TV

Some of the upside I mentioned above, but there are a number of very good reasons why TV advertising can be advantageous.

  • TV gives you instant credibility. Consumers just seem to believe things they see on TV.
  • The ability to combine sight, sound and motion adds dimension and realism to your advertising campaign.
  • Through program selection, you can target your audience pretty effectively.
  • No medium offers greater mass global impact. Depending on your budget, TV has almost unlimited reach and a high percentage of people have more than one TV.
  • The creative opportunity is larger for TV. If you have the cash, you can take a camera anywhere and create incredible presentation.
  • Since it is generally a leisure activity, consumers spend a lot of time in front of a TV and they have the ability to immediately act on many buying impulses.

Downside of TV

TV advertising is not without its pitfalls, though, and any one of you reading this could list off some of the reasons as easily as I could.

  • To really hit the masses, broadcast TV is best and commercial spots are very, very pricey. Cable offers more affordable options but then you don’t hit the masses as well.
  • Research shows that you need significant repetition (at least 5-7 viewings) for your message to sink in. To get 5-7 viewings, you need to be on a lot more than that. Pricey.
  • Before you even buy commercial spots, you need to spend significant dollars to create a high quality ad. You can do it for less but generally not very well.
  • Much like radio, your commercial spot comes and goes and when it’s out of sight it falls out of mind. That is, unless you buy more spots.
  • As a rule, people don’t want to watch commercials. The turn on the TV to watch the program. With more and more channels available, it’s easy to skip the commercials.

Main Thing To Know About TV Advertising

Television is the largest target of media dollars for a reason and it’s attractive for a lot of reasons. My problems with TV are that it is very expensive (when done properly) and it’s somewhat inefficient no matter how well you do it. My advice is, if you have the brand and the budget to do it right, TV can be money well spent. You need to have a high quality ad, lots of repetition and the right commercial time. If you’re not sure you have the budget, then you don’t have the budget. You’re much better off not doing it than doing it poorly.

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Direct TV Review – Is Direct TV Worth It?

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How long have you been sitting on the fence about satellite TV? Do you have any idea what an awesome TV viewing experience you’re missing out on if you’re still stuck with the limitations of cable? When I decided to go with a satellite TV system, I did it because I wanted a ton of channels. With Direct TV I got exactly that, and much, much more.

(By the way, if after you read this review you want to see what kind of deal you can get on Direct TV service, you have to scroll down to the bottom of this story and check out the sites I list there. These are the only sites I found where you can find the true up-to-the-second deals Direct TV is offering at the moment. More on that later.)

First of all, I’ll tell you upfront that you’ll pay a little more for Direct TV when compared to some of the other satellite TV providers. But that’s comparing apples to oranges, because Direct TV has several benefits that aren’t offered by their competition.

For example, NFL Sunday Ticket is exclusive to Direct TV subscribers and a must-have if you’re into football. Ever heard of interactive mix channels? Probably not. Only Direct TV lets you watch up to 8 live news, sports or kid shows on a single screen, all at the same time.

How would you like to get a sneak peek at new shows before they go on the air? Direct TV has an exclusive agreement with the FX channel that allows you to do that. And if music is what floats your boat, you’ll be thrilled with the musical events on Direct TV that you won’t see aired anywhere else.

HD programming is quite a buzzword these days. If you’re not watching in high definition, you’re missing out on the ultimate experience in TV viewing. Direct TV gives you 900 hours of HD programs every week, with plans to introduce more than 150 HD channels in the near future. Direct TV was the first to offer the History Channel in HD. I can only imagine how much the history buffs must love that.

You may be wondering how I know so much about Direct TV. I’d like to let you think that I’m just that smart, but the truth is I found those three websites I mentioned earlier (and that I list below) that have a mind-boggling amount of information. If you scroll down, you’ll see the links. Having been to so many bogus sites with misinformation and outdated facts, it was a big relief to find a few that were so straightforward and up-to-the-minute with the latest and greatest that Direct TV has to offer.

But back to the review…

If you’re into movies, Direct TV’s got you covered there, too. Over 70 pay-per-view channels and more than 30 premium movie channels guarantee there’s always a movie available whenever you’re in the mood. The best part is you don’t have to leave your living room. 24 hours a day, 7 days a week, movie watching is at your fingertips. Phone in your order, place it online, or use your remote. It just doesn’t get any easier than that.

My in-laws recently moved to the U.S. from Greece. And thanks to Direct TV’s international line-up, they’re still able to watch their favorite shows from their homeland, in the language they’re most familiar with. Direct TV offers programming from around the globe, more than 80 channels in Chinese, Arabic, Vietnamese, Polish, Russian, Greek, Italian and others. That doesn’t include over 55 Spanish language channels.

I don’t see how you could go wrong by choosing Direct TV, but hey, that’s not my call. The decision is yours. Be sure to visit the links below to check out all the information you need to make that decision and, more importantly, to save some cash. You’ll be glad you did.

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45 Family Media Literacy Activities to Grow Smart Brains in a Digital Age – Help All in One Place

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What is “media literacy?” The word literacy connotes a high degree of competency and usually means that a person knows how to read and write. A literate person, on the other hand, is well read, using and applying high level thinking skills across a broad range of topics. Computer literacy means the capacity to use computers well. Media literacy, then, is the ability to use all forms of media well. A media-literate person uses television, movies, DVDs, computer and video games for specific purposes, just as a print-literate person reads a book or a magazine, a college text or a newspaper for specific, various reasons.

Using all visual screen technology intentionally is the first, and most important element in becoming media literate. Ultimately as parents we want children and teens to be in control of small screens and not be controlled by them. Research has verified and experts know that a child who mindlessly watches a lot of TV or plays video games endlessly is less equipped to develop the capacities for wise media use. A media literate child, on the other hand, would learn to self-monitor screen time-being able to take it in doses-rather than make a habit of it four-five hours a day ad nauseum. He or she would want to do other activities because thinking, creative children are curious beings and there’s a whole world out there to explore-screen technologies just being one small part of it.

While a print-literate person reads words; a media literate person reads images. Using analysis, evaluation, and higher level thinking skills, a media-literate person interprets the subtle messages and overt claims visual messages convey. This is where we want our children headed-in a direction of making it second nature to think well about all forms of media images.

If we boiled down media literacy for our children, I think we would find five basic skills that we would like them to acquire:

• Conscious, intentional, limited use of all forms of screen technology

• Ability to critique visual messages and understand their intent and intellectual and emotional impact

• Ability to communicate facts, ideas, and thoughtful opinions about media images

• A thorough understanding of media production techniques to fully appreciate how such techniques as camera angles, lighting, cuts, etc. impact the messages being delivered

• Ability to use all forms of screen technology purposefully, and eventually wisely

Children can enjoy becoming media literate. The 45 family media literacy activities are grouped as follows:

30 General activities that you can adapt and use with children or teens.

15 Activities for children, specifically designed for children, ages 3-6

30 General Family Media Literacy Activities

1. TV and books.

Keep track of the dates when a TV version of a book is scheduled to air and encourage your kids to read the book first, or follow up the program by suggesting they read the book afterwards. Great discussions can result from comparing the original book and the TV version.

2. Use TV to expand children’s interests.

Link TV programs with your children’s interests, activities, and hobbies. A child interested in crafts can watch craft programs for encouragement and ideas; after viewing a wildlife show, take the kids to a zoo and have them recall what they learned about animals from the TV program. How does the real life experience differ from the show they watched? Are there any similarities?

3. Time capsule.

Ask your child to imagine that he or she has been given the job of choosing five television programs that will be included in a time capsule, not to be opened for one hundred years. Discuss what type of society these shows might reflect to a child opening the time capsule one hundred years from now.

4. Different viewpoints.

All family members watch one program together. The TV is then turned off and each person writes a few sentences about their opinions about the show. Discuss and compare everyone’s opinions, pointing out to your child how different people will like or dislike the same program. Why are all opinions valid? Who had the most persuasive opinion about the show? Why?

5. Watch a TV show being taped.

Take kids to a television program taping either locally or as part of a family trip to New York or Los Angeles. To make the trip more meaningful, have your children draw the set, take notes on the format of the show, note the special effects, and talk about what it was like being in the audience. Is the audience important to the show? How? (It may be easier to visit a local TV or radio station. You could visit both and talk about the differences between them.)

6. Make up an alternate title.

When you’re watching a TV program or movie with your child, ask him or her to exercise imagination and think of another title. To get things rolling, suggest an alternate title yourself. All family members can come up with as many alternates as possible. Vote on the best. What makes it better than all the rest to convey the essence of the show or film?

7. Compare what you see with what you expect.

With your child, come up with a description of a show before watching it, based on what you’ve read in a TV schedule. Predict how the characters will act and how the plot will unfold. When the program ends, take a few minutes to talk about what you saw: Did either of you notice any differences between what was written in the TV schedule and what was actually shown? Were either of you surprised by anything you saw? Is the show what you expected it would be? Why or why not?

8. Which category does it fit?

Using a television guide, your child will list all the shows she or he watches, then divide them into the following categories: comedy, news, cartoons, sitcoms, dramas, soap operas, police shows, sporting events, educational programs, and documentaries. Which is her or his favorite category and show? Why?

9. Predict what will happen.

During commercial breaks, ask your child to predict what will happen next in the program. You can discuss such questions as: If you were the scriptwriter, how would you end this story? What do you think the main characters will do next? Is it easy or difficult to guess the main event in this program? Why or why not?

10. The guessing game.

Turn off the volume but leave the picture on. See if your child can guess what is happening. To extend this into a family game, have everyone pick a TV character and add his/her version of that character’s words.

11. Letter writing.

Encourage your child to write letters to TV stations, describing why s/he likes and dislikes certain programs. Emphasize that giving factual and specific information will be helpful.

12. Be a camera operator.

Have your child experiment with a video camera to learn how it can manipulate a scene (omission-what it leaves out; selection-what it includes; close-up-what it emphasizes; long shot-what mood it establishes; length of shot-what’s important and what’s not).

13. Theme songs.

Help your child identify the instruments and sound effects used in the theme songs of his favorite shows. Have her sing or play the music in the show and explain what the music is doing. Does it set a mood? How? Does it tell a story? How does it make him/her feel?

14. Sequence the plot: a game.

To help your child understand logical sequencing, ask her to watch a TV show while you write down its main events, jotting each event on a separate card. At the completion of the program, shuffle the cards and ask your child to put them in the same order in which they appeared during the program. Discuss any lapses in logical sequence.

15. A time chart.

Your child will keep a time chart for one week of all of her activities, including TV watching, movie watching, and playing video games. Compare the time spent on these activities and on other activities, such as playing, homework, organized sports, chores, hobbies, visiting friends, and listening to music. Which activities get the most time? The least? Do you or your child think the balance should be altered? Why or why not?

16. Winning and losing.

Tell your child to watch a sports program and list all the words that are used to describe winning and losing. Encourage a long list. You can make this into a friendly competition, if you like, with two or more children collecting words from several sports programs and then reading them aloud.

17. TV and radio.

While watching TV coverage of a sports game, turn off the TV sound and have your child simultaneously listen to radio coverage. What does your child think about the radio coverage? About the TV coverage? What are the strengths of each? The weaknesses?

18. Quiz show comparison.

Compare and contrast the wide variety of game and quiz shows with your child. You’ll see shows that test knowledge, shows that are based on pure luck, and shows that are aimed specifically at children. Which are your child’s favorites? Why?

19. TV lists.

Assist your child in making lists of all television programs that involve hospitals, police stations, schools, and farms, and all television programs that contain imaginative elements, such as science fiction shows or cartoons.

20. Television vocabulary.

Challenge your child to listen for new words on TV and report back to the family on their definitions.

21. Critical viewing survey.

Ask your child to watch one of his favorite programs with you. Afterwards, you will both fill out the following survey. Then compare your answers. Are they different? Why? Are there right or wrong answers, or is much of what was recorded open to individual interpretation?

Critical Viewing Survey

Program watched:

Characters (List three to five and describe briefly):

Setting (Time and place):

Problems/Conflicts:

Plot (List three to five events in order of occurrence):

Story theme:

Solution:

Logic (Did the story make sense? Would this have happened in real life?):

Rating of the show (from one to ten, with ten being the highest):

22. Body language.

Observe body language in commercials and/or TV shows and films. Notice head position, hand gestures, and eye movement. How does body language affect how you feel about the intended visual or verbal message? Children could cut out postures and expressions from print advertisements (magazines and newspapers) and see if they can find those postures and expressions on TV or in movies. How important is body language to convey persuasive visual messages?

23. Variations on a story.

Look at how a particular story is handled differently by different channels. Use videotaped shows to compare. What are the differences? What are the similarities?

24. Quick problem solving.

Point out to your child how quick problems are solved on many TV shows. Discuss the differences in dealing effectively with challenges in real life. You may want to include in your discussion what processes you go through to identify, confront, and resolve problems.

25. Put words in their mouth.

As a family watch a favorite program with the sound off. Try to figure out what each of the characters in the show is saying. Discuss why you believe that based on past knowledge of the program and how the characters are behaving. Encourage your child to think about how he or she would write the script for each of the characters. What are the important things that they say? Why are these considered important?

26. Make your own family TV Guide.

Gather your child/ren and ask them to make a family TV Guide for the upcoming week. What programs would they include? What programs would they make sure not to include? Ask them to give reasons for their choices.

27. Thinking ahead to predict what might happen.

This is a great activity for school-age children who may need guidance in watching their favorite programs while you can’t be there with them. Give your child a written list of 3-5 general questions that they can read before they watch a TV show. Consider such questions as: “What do you think this program will be about? What do you anticipate the main character’s troubles will be? How will he/she resolve them? Why are you watching this show and not doing something else?” Instruct your child to think about the questions while viewing-no need to write anything down-just think. As your child watches, he/she won’t be able to stop thinking about these questions-it’s just how the brain works. Intermittently, ask your child to discuss the TV program with you, along with how this activity helps to think about the program!

28. Ask: “What will happen next?”

This is a simple, yet effective activity. Mute the commercials while your family watches TV together and ask each child and adult what he/she thinks will happen next. There are no right or wrong answers! This gives everyone a chance to engage in creative interplay and then to test his/her “hypothesis” when the show resumes. Children may learn just how predictable and mundane a lot of programs are and soon improve on the scriptwriters, adding their own creative ideas!

29. Record your child’s favorite show.

Then play it back during a long car trip or around a cozy fireplace on a dark winter evening. The purpose of this activity would be for your child to hear the program, without seeing the visuals. Talk about how the characters and their actions change as a result of only hearing the show. Does your child have to listen more intently? Why or why not? What are some crucial distinctions between watching and listening?

30. Encourage your child or teen to be a media creator.

Ultimately what we want is for our children to find ways to creatively express who they are. You can encourage a child to use a digital camera and make a photo collage of a family trip, for instance. Older children and teens can create websites, blogs, even podcasts. Screen technologies are powerful tools and when used intentionally, with specific purposes, our children become media-literate in the process of learning more about their own creativity and unique skills.

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15 Media Activities for Children, ages 3-6

Screen Violence

1. Talk about real-life consequences.

If the screen violence were happening in real life, how would the victim feel? In real life what would happen to the perpetrator of the violence. Compare what’s on the screen to the consequences of what happens when someone hurts another person in the real world.

2. Violence is not the way to solve problems.

Emphasize that hurting another person in any way or destroying property is wrong and won’t solve a person’s problems. Point out to your child that many of the violent cartoon characters never seem to solve their problems from episode to episode, and that to use violence is to act without thinking of the consequences. Tell your child it’s powerful and smart to find peaceful, creative ways to solve problems with other human beings. Choose a problem your child encountered recently such as another child taking a toy away and talk about the reasonable way the problem was resolved or could have been resolved-without hurting.

3. Anger is natural.

Talk about the fact that we all get angry, that it’s normal. It’s what we do with our anger-how we cope with it and express it-that’s important. When screen characters hurt people out of anger, it’s because they have not learned how to deal with their anger. Your child could make a list of screen characters who know how to deal with their anger in positive ways.

4. Count the number of violent acts.

While watching a favorite cartoon with your child, count the number of actual violent actions. Point out that these are harmful to others and you would never allow him/her to do such things to others. Total the number of violent actions at the end of the program and ask your child if he/she thought there were that many. Decide not to watch cartoons or any shows with such violent actions.

5. Talk about real and pretend.

If your child is exposed to a violent movie or video game, it is especially important to talk with him/her about the fact that the images were pretend-like when your child plays pretend and that no one was actually hurt. Make it a common practice to talk about the differences between real and pretend with any TV programs, movies, your child watches. Understanding this concept basic to becoming media-literate!

Screen Advertising

6. Blind taste test.

Show your child how she can test the claims of commercials. Have her do a blind taste test. It can be done with a wide range of foods such as three or four kinds of soda pop, spaghetti sauce, cereal-your child’s favorites. Are the products as great as the commercials claimed? Can she tell the difference between a generic brand and a famous one? Can she identify products by name? Do the commercials make products seem different than they really are? Why or why not? This is a fun activity to do with several children. Have a taste test party!

7. Draw pictures of a feeling.

Suggest that your child draw a picture depicting how he feels after watching two different types of TV commercials. What are the differences between the pictures? Discuss your child’s feelings about the different commercial messages. Picture the buyer. Younger children can watch a commercial and then draw a picture of the type of person they think will buy the product. After discussing the child’s picture, explain how various audience appeals are used in commercials to attract specific audiences.

8. Cartoon ads.

While watching cartoons, your child can look for specific cartoon characters that appear in popular commercials. Explain the differences between the commercial and the cartoon: In the commercial, the character sells a product; in the cartoon, the character entertains us. The next time she watches TV, have her report to you if she sees any cartoon characters selling products.

9. The toy connection.

When visiting a toy store, you and your child can look for toys that have been

advertised on TV or promoted by TV personalities. Point out to him how the toys advertised on TV initially seem more attractive than those he hasn’t seen advertised.

10. Invent a character.

Your child can pick a product, such as a favorite cereal, and create an imaginary character that can be used to sell the product. He/she could draw a picture or role-play the character. Or, using puppets, stage an imaginative commercial for a made-up product. Afterwards discuss with your child what she or he did to tell people about the product. Watch a few commercials and point out basic selling techniques such as making the product looking larger than life, repeating a jingle, and showing happy children using the product.

Screen News

TV news contains elements that may not be appropriate for young children. As much as possible, watch news when your child is in bed or not in the room. Protect your little one from graphic images and topics that she/he is not ready to handle cognitively or emotionally.

Screen Stereotypes

11. Not better, just different.

Children are never too young to start learning the message that differences do not make anyone better than anyone else. Point out how each family member has his or her own individual preferences, habits, ideas, and behaviors. Differences make us all unique and interesting. When your child sees a racist or sexist stereotype on the screen, explain that the writers of the script made an error in portraying the character in that light.

12. Change the picture.

Play a game with your child: When she encounters a screen stereotype, ask her whether other types of people could play that role. For instance, if the secretary is a young woman, explain that men are secretaries, too, and that many older women are very competent secretaries.

13. Girls, boys, and toys.

As you walk through a toy store, point out various toys to your child, asking each time whether the toy is made for a boy or a girl. Ask if any child could just as well play with the toy. Encourage your child to find toys that would be fun for girls and boys to play with. Then, when your child sees toy commercials on TV, point out whether only little boys or little girls are playing with the toys.

14. Play: Who is missing?

Often what children see on the screen does not represent all nationalities and the diversity he or she encounters in preschool, kindergarten, or on the playground. While watching favorite cartoons or movies with your child, discuss who is missing-such as an older person; a disabled person, or a person of a certain race or nationality. You can also discuss what types of people your child encounters more often on the screen-young, glamorous, happy white people usually take up the majority of the visual images with men outnumbering women 3 to 1!

15. Model discussion of screen stereotypes.

When your family watches a favorite TV program or a popular DVD, you can help your youngster identify stereotypical roles, behaviors, and attitudes by holding family conversations to involve your spouse and/or older children. While watching the program or movie, the adults and the older children take notes, tracking whenever they spot a stereotype of age, gender, or race. After watching, turn off the TV/VCR and discuss everyone’s observations. Using each family member’s notes, compile a master list of the stereotypical statements and portrayals that were noted. This discussion can be made more interesting if you taped the program (or replay the DVD in appropriate scene/s), so you can refer back to it as family members discuss the stereotypes they spotted. Your little one will listen to this family media literacy conversation and absorb important information while the others share their ideas.

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