Lessons Learned From A TV Appearance

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Since launching my first book Apprentice to Business ACE, I have been consistently profiled in the media. It’s been a fantastic vehicle to raise my profile, enhance my credibility and build my brand. Just recently I was invited on to Sky Business News and had the opportunity to answer viewer’s questions on branding and PR for small business. So I would like to share some lessons I learned from my TV appearance.

You Know Your stuff

TV hosts and producers don’t want to give you too much information about the questions. Why? Because they don’t want you to sound stilted and rehearsed when you give answers. You are generally there because you are the expert (or say you are) on that particular subject and because you do know your subject better than anyone else you will be able to answer questions spontaneously.

But you should think about some possible questions they may ask and prepare answers beforehand. Ask your partner or a friend to ask you a few questions and have a rehearsal ‘ practice. You can find out what angle are they taking? What are they expecting from you ‘ what are the question areas?

Research

Watch the program beforehand to get a feel for the type of show it is if you can. At least look up the website and perhaps view a video clip or listen to a podcast. Find out as much as you can about the program on which you’re being asked to appear ‘ is it live or pre-recorded? Is the audience completely general, or is it targeted at housewives or business people? Think about the points you could make which are most interesting, useful and relevant to that particular audience.

Arrive early so you can meet and chat with other guests, hosts, producers to feel a bit more comfortable and familiarise yourself with the surroundings.

Get to the Point

Do try and get to the main point of your answer quickly without wafting on. A short, sharp, interesting point works best in the media especially for television and will be easier for viewers to remember. If you don’t give enough information the interviewer will simply ask a follow-up question.

If you have something to promote (such as a book) keep it in mind and look for an opportunity to get your point across. All well and good being great media “talent” but you could use the opportunity to at least promote your business name. Try and be in control and use every opportunity to get your message across.

Have Something to Say

Be aware of the latest news, gossip or current affairs stories particularly that relate to your topic. Read the papers, listen to radio and be as informed as you can because you never know what might come up during the interview. If there are controversial issues in your area of expertise, work out where you stand, and what you should say. It is better to respond rather than say “no comment”. Don’t be afraid to put your point of view across. If you don’t know the answer, say so.

Make It Interesting and Descriptive

Make your answers more memorable by using real stories and descriptive words. Cut through the clutter with words that paint a picture in the mind of the listener. As an example in a radio interview I did, I told a story about a young journalist interviewing a well know media personality and used the word “hyper-bowl”, the media identity kindly corrected her and said the word is pronounced “hyper-bo-lee”. We made it a fun, interesting reference to the issue being discussed.

Friendly and Attentive

Remember that what you’re really doing is having a conversation. Listen to the interviewer’s questions. The host will appreciate your attentiveness. Use the interviewer’s name to make it more personable when answering questions.

If you’re doing an interview face-to-face use eye contact and try and interest the interviewer in what you’re talking about rather than thinking ‘ do I sound OK ‘ do I look alright on TV. If your eyes flicker around during a TV interview, you look uncomfortable, and possibly a bit shifty. If you keep your eye-line focused on the interviewer, you will come over as being in command of your subject. Just try and relax and take your time. And remember to smile, you will look and sound a lot friendlier.

Animation and Gestures

Be bright and buoyant in your answers. You need to be slightly more animated and larger than life. Pep up your delivery so that it is energetic and enthusiastic, rather than dull and low-key. Television is entertainment after all and broadcasting is a performance! The more engaging you appear the more interested and involved the audience will feel. It’s perfectly okay to move, rather than sitting stiffly and looking unnatural. Just be aware of exaggerated movements or unconscious movements such as flicking your hair or tapping your fingers. If you always ‘talk’ with your hands, like I do, that’s okay; just don’t over do it. Also be aware of knocking your microphone, movement or other sounds that may interfere. Look & Sound Good

Always take time to warm up your voice. You will come across as more articulate and authoritative. It will help prevent a “frog in the throat” during the interview. Sip room temperature water before and during the interview. Never drink anything too hot or cold and nothing with milk in it otherwise you’ll be constantly clearing your throat.

Dress well and look your best.

Take your cue from the presenters on the show you’re appearing on. Perhaps it’s business casual for a morning show or more business corporate for a news show. Wear make-up. OK guys maybe just a touch of powder to eliminate shine.

If you stumble, or slip-up, or use the wrong persons name like I did during my interview, just forget about it and move on. Even top TV presenters make mistakes.

Did I manage all of the above in my interview? Probably not. But the key is to relax and enjoy the interview as much as possible ‘ after all it is your opportunity to promote your business, product or service and hopefully raise your profile and profits.

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How to Set Up the Multi-Media TV

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This article will explain how to connect your PC to a Big Screen TV, and experience the ultimate in HD picture and HD sound, using the existing PC outputs. The set up is actually very simple, and will most likely only require an additional minimal purchase of an HDMI cable to connect the PC to the TV. The HDMI (High Definition Modular Interface) cable will carry both HD sound and picture to your TV.

Before you begin, you will need to verify that the Motherboard on your PC has an outlet to plug in a second display. Most of the newer motherboards contain both VGA and HDMI outputs on the same board. You will also need to verify that your TV has an HDMI input.

To complete the installation, first install (1) end of the HDMI cable into the HDMI output on the back of the PC. Plug the other end of the HDMI cable into the HDMI Input on the big screen TV. Then, configure your PC for using dual monitors. To configure your PC using the MS -Vista O.S., Click on the Vista Start Logo, Click on Control Panel. Click on Personalization, Click on Adjust screen resolution. You should now see the Display Settings window with the existing computer monitor (labeled 1), and a second smaller monitor (labeled 2).

Located immediately below the monitor icons, you will see the drop-down selector box with both monitors listed. By default the number (2) monitor will be the Big Screen TV. Immediately below the selector, check the (2) boxes, This is my main monitor, and extend the desktop on to this monitor. Click OK and Close the window.

Now for an example, resize your I.E. browser window, so it is about half the size of your computer screen. Grab the top of the browser window, and drag it over to the other monitor. After dragging the window, you should now see the I.E. browser window open on your other screen(TV). Now the fun part! Go to one the new free movie sites like Hulu, and now you can watch the show on your big screen TV courtesy of your PC.

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Online TV – How Does Online TV Work?

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Everyone loves TV right? Things have certainly come a lot in leaps and bounds since the old TV was invented.

Why not watch TV online? Not just TV from your area, not even regular cable TV, but be able to get TV from all over the world. Think about being able to use the power of the internet and have 2000, 3000 or even over 4,000 channels straight to your computer at home or even work.

Well that’s what is happening today. Online TV works like regular old TV. Broadcasters for regular TV put out their signal and your antenna at home picks up the signal and there you have it, you have TV ( that was a very simple version ). Well online TV works the same way. There are so many channels from around the world and all these companies are realizing that the internet is where they need to put their product.

The power of broadband and some nifty software can enable people like your self to be able to watch your favorite sports events live ( and not pay for pay per view ) you can also watch all your favorite movies & TV shows and basically keep up to date with anything that is going on in the world.

To recap, online TV works pretty much the same way as normal TV does. Broadcasters are now using the internet as another way to broadcast their channels, and for us it is a great opportunity to take advantage of. Really the software that has been made to put all these channels together in one place is what really make online TV work well.

As internet connections get faster and, eventually you will see a PC hooked up to the family flat screen and everyone watching online TV.

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Why Do We Need Cable TV Today?

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During our younger years, we are educated by our parents about the needs and wants. If you really forgot about the meaning of both needs and wants, we will try to review this for our future and existing customers or subscribers in the world of cable television. When we speak of the need, it is something that you give importance to a person, thing or anything that surrounds you. Some of the good examples of a need are food, clothing, shelter, education and medicine. These are very common for all kinds of customers or subscribers around the world.

On the other hand, a want is something that has no importance or purpose to a person, place, or thing. In this way, you are giving or obtaining an item that is not really important in your daily life. A good example for this situation would be a Sony PSP. It is a portable gaming platform that allows you to play games in a real high quality mode. You can play any time you want, but it’s not that important. It is considered as a want, because it is not really needed for your daily life. However, we need something that can make a living for ourselves.

Food and drinks can make a living for all of us. It is considered to be our body’s energy source, and it fuels our way to live. Without them, we will not live longer. Now we know about the different needs and wants in our daily lives, let’s try to relate this with cable TV. There are customers who think that cable or satellite TV is a need, while others say it’s a want. Why do we need cable TV for the customers and subscribers? First of all, cable TV is an appliance that gives us pure entertainment at home or any place we want to watch TV.

There are lots of reasons that cable or satellite TV is considered a need, and there’s no question about it. The first reason would be pure entertainment. Everybody loves to be entertained, especially at home. It is also good for those who are stressful at their workplace. If you work around the clock for 8 hours a day, stress will arrive after work. We understand that being a stressful person is not healthy, and we need something to get you out of stress. Cable television is one of the reasons that a customer or subscriber is free from stress.

It gives them a lot of fun and relaxation in watching their favorite TV shows at home. Best of all, it is considered to be an alternative medicine of boredom. Speaking of boredom, it is one reason that customers or subscribers need cable or satellite television for good. Aside from being stressful, cable or satellite television will get you out from boredom. It is really sad that you always feel bored at home, doing nothing for a cause. This is where customers or subscribers are trying to get their hands on a cable or satellite TV to give them non-stop entertainment at home.

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Western Digital WD Media Center

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The Western Digital WD Media Center can play and store various types of movies, music and other media formats on its 1 terabyte media center. It lets you watch media on your TV or any computer in your home in high definition with the WD TV Live Hub media center in its hard drive.

You can even watch old movies or music in your collection, live streaming music and videos in full HD.

The interface is user friendly and easy to understand, even a child or someone who isn’t tech savvy can use it.

The Western Digital WD Media Center allows you to access various functions and websites online like Blockbuster, Facebook, Netflix, Pandora, and On Demand among others. The unit is very light and only weighs 1.2 pounds and measures 7.8 x 6.1 x 1.3 inches.

Pros

What users love about this unit is that it lets you download or view different media in various formats. The manual is also known to be very helpful. You can read the manual online too if you lose the printed version.

The firmware updates frequently and you get picture perfect movies either from your personal collection or online. It’s the best device to watch Netflix videos online.

Cons

The Western Digital WD Media Center is Wi-Fi ready but doesn’t come with the proper accessories to use it Wi-Fi. You would have to spend more money getting a USB Wi-Fi adapter to make it wireless. In the meantime, you would have to buy cables to connect it to your PC and position it right next to the computer or internet connection along with your TV.

Another common complaint is the unresponsive customer service. If you run into problems it might take days or weeks to get help from customer service. Other users also say that it is easier and faster to copy files on a separate USB than on the Western Digital WD Media Center.

People who have had an Apple TV say that the Apple is easier to set up and comes with a built in Wi-Fi. The remote control is also flimsy and sometimes unresponsive or slow to respond. The weird thing is the remote control doesn’t have a volume control.

Generally, most users like the Western Digital WD Media Center for its versatility and ability to play or store various media formats. It can also play regular DVDs and Blu-rays if you download them in advance. The device also remains silent throughout use unlike some media players that produce annoying sound. You can also connect your iPod to it and listen to music stored in your iPod.

The Western Digital WD Media Center is easy to use. Most people who complain about some quirks simply don’t know how to use it. Advice: read the manual it’s very simple to understand and quite useful.

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